Yes, this is a Google Doc. It's for businesses that already have affiliates, referral partners, ISOs or brokers, and want more of them sending business.
For businesses that already have affiliates
You already have an affiliate program. Now what?
Lots of people said yes to sending you business. Affiliates, referral partners, ISOs, brokers, people you met networking. We turn the quiet ones back on, then go find you more. No advertising required.
If you're like most companies we work with, fewer than 10% of the people on your affiliate list actually send you deals. Being honest, it's closer to 5%.
YES, Justin! Let's wake up my affiliate list and go find me new partners.
Pick a time below. It's free, there's nothing to sign, and you'll leave knowing exactly what's sitting in your list.
Pick a time that works for you.
Tell us about your program: how many affiliates, and how many actually send deals.
Show up. We'll look at your list and your offer and tell you straight what we'd do.
Loading available times…
Let's be real about a couple of things.
A.
Most of your list is asleep.
You have a ton of people who said they'd be affiliates, people you networked with, maybe a ton who signed up as an ISO or broker. Almost none of them are sending anything.
B.
Nobody is really managing them.
Even if someone is, their real job is bringing in business. So messaging people back, building relationships and getting more of them active stays a "we should do that" that never happens.
C.
Nobody is out recruiting new ones.
There's a link on the website that says "become a partner." That's it. No active, proactive way of bringing in new affiliates and partners.
Your affiliate list is the cheapest new business you'll ever get. It's just asleep.
🔁 What you'd build if you could
One system that manages the affiliates you have and goes out for more
If you could, you'd have a system managing every one of your affiliates. One that:
- Checks in with every affiliate, not just the five who already send deals.
- Understands each one: who they are, who their clients are, and what they'd actually refer.
- Remembers every conversation, so the next message picks up where the last one left off.
- Gets them re-engaged and gets more of them sending in more deals.
And at the same time, that same system goes out and finds:
The heavy hitters are the ones that can really move your bottom line: one new partner who brings in more new business than your whole list does today.
That's what we build and run for you.
⚙️ How it works
Five steps. One flywheel.
1Context
We get to know your list
We come in and build the context first. Every affiliate gets a profile from what you already have: their record, their history with you, every reply and every recorded call. Who they are, who they serve, what they'd refer and what they've sent before.
2Reactivate
We wake up the quiet ones
Every affiliate who's gone quiet gets a personal message written from their profile. Not a blast. A real check-in that sounds like someone who knows them, with one easy next step back in.
3Relationships
We turn replies into conversations
Replies get answered. "Check back with me next month" gets a follow-up on the day they asked for. Calls get booked. Every conversation is remembered, so the relationship keeps building instead of starting over.
4Recruit
We go find new partners
While your list wakes up, we go out and reach the people who should be on it:
- new affiliates who already serve your customers
- power partners and strategic alliances
- new places and communities where your partners gather
5Launch and grow
We keep them sending
Active affiliates get a reason to keep sending: a regular newsletter, a fresh offer every month, events, and launches when you have something new. New partners get onboarded into the same rhythm.
That's the flywheel. It brings in new business, opens new doors, and lets you grow without paying for advertising.
🛡️ You stay in control
Your affiliates hear from you, never from a robot blasting a list
The rhythm your affiliates feel
- A personal touch every couple of weeks
- A fresh offer every month
- A check-in for anyone who's gone quiet
- Follow-ups on the day they asked for
- A newsletter, events and launches worth sharing
The rules it never breaks
- A person on your team approves every message before it goes out
- Opt-outs are honored for good, the first time
- No promises you didn't approve. No "guaranteed" anything.
- It remembers every relationship, so nobody gets the same pitch twice
📈 Proof
We've done this with a list of thousands
Dead affiliates, reactivated, for one of the top online funding software companies.
They had thousands of affiliates who'd stopped sending anything. We reactivated 14,000 of them and turned the list back into a source of new business.
We started in lending and finance, using the same affiliate and partner strategies the Fortune 500 use. It works anywhere a business has partners who could send it customers:
✋ Is this you?
This is for you if
- You already have affiliates, referral partners, ISOs, brokers or ambassadors, even if it's just a spreadsheet of people who said they'd send business.
- Most of them aren't sending anything, and you know there's money sitting in that list.
- You want more partners, not more ad spend.
No affiliate program yet? Start here instead: Revenue Partnerships 101 shows you who already has your customers, and the Trust Teardown shows you how we set it up.
Let's wake up your list and feed the funnel
Pick a time on the calendar up top. We'll look at your program and your offer and tell you straight whether this would work for you.